LEGACY

Founded over four decades ago, Atlantis Strength is a leader in durable fitness equipment, with Raymond Sansoucy’s son Jordan now driving its future growth.

Atlantis Strength, founded over four decades ago by Raymond Sansoucy, is renowned for its durable, innovative strength training machines tailored for serious athletes. Despite early challenges, Raymond’s passion and commitment to quality established the company as a leader in the fitness industry. The company evolved with the fitness industry’s changes, continually innovating and expanding operations to meet growing demand. Now, Raymond’s eldest son, Jordan, leads Atlantis, committed to upholding the legacy and guiding the company into a new era of growth and innovation.

Title: Legacy
Client: Atlantis Strength
Location: Montreal, Canada
Director: Max Fawcett
DoP: Guillaume Sanchez
Editor: Charlie Whitmore